I created the Rasza identity for a non profit organization start-up in Laguna Beach California, focused on alternative and psychedelic healing modalities and supportive therapies for people who can't access them otherwise because of cost and accessibility. From combining Rasa in Sanskrit, meaning juice, nectar, or feeling... And La Raza in Spanish/a Mexican term for the family or community. I used a very flowing design that links together naturally to embody the gentle and supportive essence of the healing experience made possible by this organization.