The logo and brand packaging for ZBS reflects the utmost care and honor and integrity their sourdough bread is made with. Their process adheres to an age old tradition of baking real sourdough, without yeast or any additives, sourcing only the best organic and bio-dynamic ingredients. The design of their branding and packaging had to embody that same integrity, by using recycled kraft paper and soy based inks without the use of any plastics, it looks like what it is. They are market leaders and their bread is beyond amazing. I have been supporting their brand with design work for close to 20 years. We have integrated a design system for every detail of their multiple product lines utilizing everything from point of sale signage, product packaging, shipping boxes, vehicle graphics and print advertising.